They have a difficult task of not only drawing the eyes but encouraging action (click-throughs) and matching viewer’s expectations. Video thumbnails are like movie billboards or book covers in a bookstore’s window display. Entice people to share the video within their networks.Retain viewers longer, both in the video they’re watching and on your channel or profile.Provide context on the topic, such as its depth or tone.Help viewers understand if the video they’re about to watch aligns with the goal they’re looking to achieve. Here are some examples from Sunny Lenarduzzi’s channel :Ī carefully thought-out thumbnail won’t just entice people to click through to your video. It’s what your potential viewers will see on various platforms, including YouTube and Facebook, and decide whether to watch your video based on it. What Is a Video Thumbnail? The DefinitionĪ video thumbnail is a still image that represents your video. In this guide, we’ll show you exactly how to make video thumbnails that result in views, comments, shares and, most importantly, results for your channel and your business. It’s safe to assume you want to increase your chances to be one of them! In fact, YouTube said that 90% of the best-performing videos on their platform have custom thumbnails. Then you edited, wrote descriptions, social media updates, and all the other good things to make it reach as many people as possible.Īll you really want to do is click ‘Publish’ and let the magic happen, but there’s a problem: your video thumbnail isn’t ready yet.Īnd while you know you could technically just leave it to the internet to select a frame from your video and hope for the best, you already know it’s not your best foot forward. Refresh the page and the new thumbnail and first frame will display in the page.ĭid you find what you were looking for? Provide feedback.You’ve spent hours-maybe even days-creating your video. The file uploads and upon completion the uploader will close automatically.
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